Surf Life Saving Australia
Surf Life Saving Australia is an iconic, not-for-profit organisation that relies on the generosity of volunteers (members) who donate their time to the cause. The objective of this campaign was to drive new members to join Surf Life Saving. Surf Life Saving has always reflected the community it protects and today our country is so diverse, with migrants from all over the world calling Australia home. You only have to visit one of our beautiful beaches across Australia to see the diversity of our country dotted across the sand. That was our target audience. The commercial we created for this recruitment drive, highlights the indiscriminate nature of the ocean and is a powerful call-to-action to join this inclusive organisation.