You can't predict the future
After the success of 2017’s YouTube campaign for RAA Insurance, the way forward for our 2018 instalment was clear – take the entertainment level up a notch, expand the number of products featured and have twice as much as fun doing it. The quirky videos were centred around the idea that people can’t predict the future. Hence, people had to keep watching the videos to see what happened next. The reward: great content, a direct click-through to the RAA website for a quote, and an increase in the number of people who watched the videos all the way to the end.