Great Food Lives Here

Foodland

Travelling more than 2,500km across South Australia from Port Lincoln to Pooraka - by plane, tuna boat, buggy, tractor, oyster boat and car, the Great Food Lives Here campaign sees us track the journey of great South Australian food, from paddock to Foodland stores. Panning the fields up north all the way to the oceans west, capturing the next generation of Foodland family members and their remarkable relationships with some of their key suppliers, this campaign is a celebration of real people and great food and evidence of the positive role Foodland plays in the economy of South Australia.