Hot August Nights

Darwin Festival

In response to the Covid-19 social gathering restrictions, the organisers at Darwin Festival needed to rethink how their seasonal 2020 event would take form. The festival was quickly reimagined with a focus on local artists, and aimed to provide a much-needed moral boost for the people of Darwin and across the Territory. The shift in programming meant the event brand needed to work hard to reposition this as a ‘different kind’ of event, and so the regular botanical themes were shelved for this year, and a vibrant dynamic event identity was adopted to communicate the idea of ‘emergence’.