Kangaroo Island, Barossa and Adelaide
South Australian Tourism Commission
People are constantly seeking work-life balance and a need to reconnect with important things in their lives. The answer: Kangaroo Island. Under the campaign line of ‘let yourself go,’ we invited people to immerse themselves in the stunning natural beauty of the island and set out on a journey of rediscovery. For those seeking a truly authentic and intimate food and wine experience, we asked them to ‘be consumed’ in the Barossa’s unique flavours, fine wines and the extraordinarily passionate people who strive to bring the region’s raw authenticity and produce to life. Barossa’s ‘Be Consumed’ is one of the most-awarded film pieces in tourism advertising history, with over 20 international awards from all over the globe. And for the travellers looking to swap big cities and hectic holidays for smaller, more intimate destinations, we introduced them to Adelaide, and asked them to ‘breathe’ it in. Unlike other capital cities, Adelaide’s diverse array of offerings give you a physical, emotional and spiritual space like nothing you’ve ever experienced.