Little Means A Lot
Department of the Chief Minister
Territory towns are synonymous with small business – with so few conglomerates, they don’t just provide character and choice, they are absolutely essential. The Territory has a resilient community, one accustomed to adversity – from exaggerated cycles of economic growth and contraction, to the unique climate. ‘A Little Means a Lot’ highlights how, if everyone chips in, it doesn’t take much to keep local businesses afloat. We shared stories from a cross-section of small businesses, with staff and owners sharing their experiences of local economic challenges. The campaign was extended to radio, print, outdoor and social media channels across the Territory.