Don't Skip


To combat people skipping our RAA Insurance YouTube ads, we created a series of interactive spots that grabbed attention in the first few seconds (as the SKIP countdown was happening). The spots then froze and encouraged the viewer to not skip to then be rewarded with entertaining "YouTube style" scenarios that highlighted a product benefit of RAA insurance. The spots also allowed viewers to click through and get an insurance quote straight away. Post campaign analysis revealed it was a success with a high percentage of viewers watching the ads until the end.