UniSA is an institution to be admired. With a clear path set by their strategic Enterprise 25 plan, they have a sound understanding of the course they are on. KWP! was tasked with helping to re-imagine the brand position and help light the way on this quest. Communications and campaign outputs are designed to push recruitment but it was evident that the organisation had an underlying universal truth that drove it, the notion that unstoppable people gravitate to the organisation in every aspect. This mindset organically lives in the organisation and its people and emerged at the inception of the institution. Articulating this and building it out into a framework provided a launchpad for creative concept development and a clear path to follow.